Why website traffic is important?
Website traffic is crucial in digital marketing because the number of visitors equals the number of opportunities your business to have new customers. As a business owner or marketer, the one thing that you want the most probably is how to get more customers into the business and increase the conversion rates. But if your traffic is increasing but the conversion rates are decreasing, maybe you are not doing right with the traffic.
1) Target Long Tailed Keyword
Long tailed keywords are those three and four keyword phrases that are very specific to whatever you are selling. You see, of course it is good to have popular keyword bases covered, because that’s how peoples reach out to your business or services easily.
But whenever a customer trying to buy a specific thing or looking for a service, they will use a highly specific search phrase and that’s more likely to convert to sales compared to general generic searches.
2) Publish Viral Content
Is there any specific requirement for content to go viral?
Nope! If there is a specific way to do it then there is no content that won’t go viral right? But there are some ways that you can do to help your contents spread faster.
Viral content tends to have many visuals. That can be a bunch of informative images, or a video, or the infographics we talked about. The other important thing is to keep it short.
The majority of viral content is short. Videos tend to range under one minute, anything longer than and you might lose your grip. The same goes for articles and blogs.
A backlink is a link to your website from another website. For example, if you can write in-depth and informative articles on your business, this can result in others using your page as a site reference.
If there are backlinks from complementary businesses, that’s even better. Because this not only helps your business to get in front of a larger audience, this also indirectly drives the traffic into your website. When there are more backlinks on your website, Google will pick up on the backlinks, and if Google sees that they are from trusted sites. This will increase the trust in your business website and leads to higher rankings.
4) Mobile Friendly
The ages where internet browser was mainly on desktop PCs are long gone. Nowadays, peoples everywhere are using mobile devices to do simply everything, browse websites, reply to emails, even purchase things online, etc.
Reason? Because it’s fast and convenient. If your website is not responsive on mobile and people’s forces to scroll around your website, you basically telling them to go somewhere else. So no matter how complex or advanced is your website, ensure that it is accessible and viewable across a range of devices.
5) Reduce Bounce Rate
Bounce rate is the percentage of visitors who navigate away from a particular site after only viewing a page. Generally, you would want a low bounce rate on your site because a high bounce rate can damage your site’s SEO, views count, and the most important conversions.
6) Drive Traffic From Online
It’s free to online and why don’t you try to engage more with groups that are relevant to your business. Not only SEO, but social media is also a great ways to get traffic but both of them take time to kick in.
So try to comment more on social media, blog posts, and forums. Answer people’s questions, participate in their discussion. This way you can be helpful to peoples and expose your profile more to the community.
7) Make Sure Your Site is Fast and Responsive
The main goal for your business site is to introduce yourself to the visitors right? But if your page takes forever to load, it can damage the reputation of your business, ruins the user experience and results in a high bounce rate.
Because the first expression of the visitors is how well your website performs, which included the loading time. Even without Google’s concern about the page speed when you publish it, there will be many visitors that abandon the site because of poor performance.
8) Content Transformation
Content transformation is simple. It simply is the process of converting the existing content you made more versatile and reusable. The main purpose of content transformation is to ensure all valuable content is current, high quality, and available for use and reuse.
So, this means that you can do content research first before you choose the content that is useful to both customers and you. For example, you can choose one of the popular blog posts on your site and convert it to infographics or video.
I hope this post can help you how to increase traffic to your website with some tips. That being said, if you have any problems feel free to visit our site and facebook page or call us at 04 – 608 3073. We provide the best solution and affordable pricing towards website design and more!