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Landing Page

Why is Landing Page needed for Business?

Why is Landing Page needed for Your Business?

So, what is landing page? Landing page is a standalone web page, it is designed specifically for marketing and advertising your products and services. Unlike website which have multiple goals that you want to achieve with it, landing page only designed with a single goal that you want to achieve with your business. Here you can see our example for website and landing page.

If you ask me do i need a website for my landing page. I would say that website is not really needed for landing page. Landing page can be a standalone web page that used for one objective. But if u ask do i need a landing page for my website. I would say that it is a yes.

Landing Page vs Website

Your website is basically a business website that introduce and explain what your business is, what products and services your business serve. It is a set of interconnected pages with details about your business. The purpose of website is to explain your organization and convince website visitors that they should become customers of the service company.

While landing page is designed to focused on describing a single offer, encourage the visitors to engage with the offer. It spotlight essential elements that focused on conversion and usually did not have any links or navigations that prompt the website visitors to other pages.

This focus is what makes landing pages the better option for increasing the conversion rate of your business compared to website, also known as call to action (CTA). What is it? it is a marketing terms used for advertising, selling and designed to provoke an immediate response.

Why is it?

Let’s use landing page to compare with homepage.

landing page v website(2)

As you can see, homepage got several links and information that can acts as potential distraction that could potentially carry the visitors away from the call to action.

While having fewer links on landing page can increase the conversion rate because it make your goal super focused, whether you want visitors to subscribe to your email list, or promote a single offer. Everything about it works hard to make the visitors into customers.

Sure, maybe you will say that website looks much more informative, amazing than landing page. It shows peoples what your business is, what your business serves, and detailed information about the company etc. From here, visitors can read the blogs, understand more about your company.

But the most important is they won’t necessarily make a purchase. If you can’t make transactions out of it, it is pointless no matter how good is your products and services.

But the landing page serve a completely different purpose. Its whole design is simple and with clear purpose. its only purpose is to explain the benefits of a promoted offer and encourage website visitors to convert into leads.

After the visitors filled the form, then they’re able to make a purchase or handing over contact information in exchange for a discount or useful piece of content like eBook.

Conclusion

There is no doubt that we are living in an information age. Where we are heavily relied on information and digitally connected world. So grow your business with a digital marketing campaign is not a bad investment.

As always, if you are looking for an expert to design your website because you are afraid of investing in a wrong way, feel free to visit our site and our facebook page or call us at 04 – 608 3073. We provide the best solution and affordable pricing towards website design and more!

penang web design

10 things that Landing Page should do and don’t

Landing page is a page which is specially use to advertising or marketing your only highlighted product and services or which is use to collect information from page visitors such as contact number and email in order to advertising or marketing your new product in near future to them.

But, a badly design Landing page or the content in landing page is incomprehensible it will cause higher bounce rate for your page which then cause you to unable to achieve a very good advertising of your product and furthermore it will also leave a bad impression to the visitors which also will result in lower your company image. So here is the 10 things that Landing Page should do and don’t which will improve your landing page to another level.


1) DO: Craft a killer headline

First of all a headline is what the visitor to your landing page will see at the first moment. A boring or bland headline will cause the visitor lose interest as roughly half of the visitors will just head to elsewhere after 8 seconds. Before craft your headline, you will also need to know what is the purpose of your product or services or what are you trying to achieve with it. So in order to grab the attention of visitors, we need to have a headline which can relate to the visitors and provide a proper keyword for your headline.


2) DO: Get to the point

Try get to the point with your body. Nowadays, people are preferring to read as short as they can because most people hardly have much time to read a long paragraph which is totally unnecessary. So try to use more short sentences and put the points or information in bullet-list which will be easier to consumable by visitors. In my opinion, I would like just read the content in point form rather than go through five long paragraph essay in order find the point. As always remember one thing, you don’t always need a long paragraph or words to convince the others, just need a few right ones will be sufficient.


3) DON’T: Collecting information that wasn’t necessary

Never ever collecting information that wasn’t needed for you. When designing the form to collecting information, decide in advance which information which is truly needed for you for example email address, name, company, phone and others. If the you try to collecting too much sensitive information might scare of the potential conversions for example identity card numbers, age, address and others.


4) DO: Remember to make your landing page mobile-optimized

In this age of technology, majority of the people browse and shopping using mobile phone. When visitor surfing though a not mobile-optimized landing page visitor most likely will turned off from it. In order to make your landing page mobile-optimized, you can also offer a click to call button because the visitor is already on the phone, so they doesn’t need to go through the trouble to dial your phone.


5) DO: Create a new landing page for each new campaign

Never ever recycle old pages. You should create a new landing page for each new campaign or offer available separately. This will not only help you to track the conversion rate for the new campaign that you launch and it also help to target a more specifically relevant leads.


6) DON’T: Navigation bar and other clickable distraction

Never add any navigation bar or other clickable distraction which would redirect the visitors to other page. This would cause the visitors steer away from your objectives, whether is it make visitors respond to what your call to action you’ve placed on the landing page or to promote your product and services. Once they are gone to other page, most often the visitors wouldn’t come back.


7) DO: Make effort to get trust and credibility

Nowadays almost all of the consumers, clients and visitors value review and endorsement from the others. One of it is a testimonial or what we say a “social proof” from the others that has been using your products or services. Adding a testimonial will make your products and services have more credibility and thus increase your conversion.


8) DON’T: Forget your call to action when designing landing page

The key component of an effective landing page is a call to action is guide towards to the leads in order to turn them into conversion. So forgetting a call to action basically will make the leads into an one time buyer at most and not a loyal customer. In order to make an effective call to action, try to use gain-focused words such as get, view, see, discover and others. Besides that, limit the call to action in 3 to 7 words. Lastly, explain your call to action why does it worth the visitors time to take action.


9) DO: Give thanks to whom answer your call to action

After the visitors filled out the call to action, you need to thank them for filling out the call to action. Lead them to a thank you page or say you’ll be in touch with them with new information in order to make them feel they are appreciated as this is the first step in building a trustworthy relationship with the customers.


10) DON’T: Forget to test, test and test

There is always a room to improve when it comes to the landing pages. Sometimes, the thing works for another company which may not work for you. What may work for the first offer, but not always for the second and the coming offers. You’ll only know what kind of call to action colors works better for your visitors on landing page only if you test it out.


As always, if you are looking for an expert to design your website because you are afraid of investing in a wrong way, feel free to visit our site and our facebook page or call us at 04 – 608 3073. We provide the best solution and affordable pricing towards website design and more!

penang web design

怎样才是一个好的登陆页(Landing Page) ?

Landing Page (登陆页)是一个独立的网页专门用来行销与宣传某些特定的产品或服务或收集客户资料以达成商业目的。登录页与网站不同的是登陆页只是专注在于一个您的公司想要达成的目的,而网站通常有许多不同的产品与服务与许多没有和网络访客关系到的内容会导致分散网络访客的注意力从而在你网站里找不到他所需解决方案。这个时候登陆页就可以发挥到它的用处,因为登陆页里的内容更具针对性,目的性更强以此达到将您的网页的访客转换成顾客。

好的登陆页应该具备什么?

1)头条/主要讯息(Headline)

首先,就像刚才所说的登陆页是个专门用来推销或宣传您的产品,登陆页上应具有个头条既简短又能够吸引到访客的字眼并且能够概述这整个网页所想传达的资讯因为多数访客不会花费太长的时间来阅读完您网站的每一个字眼。不适当头条会令访客不能很好的理解您所想要表达或宣传的咨询造成不能在将访客留住进而造成网页没有流量不能将您的产品或服务进行很好的宣传与推销。一个好的头条可以让访客在进入到您的网页的时候可以在短时间里面明白您所要推销或宣传的产品或服务以及资讯。

头条(Headline)
来源: Eintegrity.my

2)挂钩(Hook)

挂钩是一个让访客注重他们现在所面对的困难或问题以吸引访客阅读网页上的所有字眼。例如,“当今企业家所面对的五大问题”或是“七个优化SEO的提示”与等等。在挂钩之后,网页需要提出解决方案以表示我们可以帮助访客解决他们所面对的困难或问题。这些挂钩可以很好的引导访客做出您所想要的行动比如,留下他们的联络方式,拨打网页的热线来询问更详细的资料甚至买下您的产品。

挂钩(Hook)
来源: Eintegrity.my
解决方案(Solution)
来源: Eintegrity.my

3)故事(Story)

故事是一个证据或者是理由来让访客来相信您如何能够帮助到他们。通常这些都可以是关于到您产品的历史,来自顾客使用过您的产品之后的回馈,您的行业或产品的经验等等。

故事(Story)
来源: Eintegrity.my

4)采取行动(Call to Action)

采取行动是一个分段来呼吁访客留下他们的电子邮箱,电话以及名字。在这分段里面我们需要给出一些优惠或是有用的信息以吸引访客填下他们的资料。例如,他们填下资料后我们会送他们免费的Domain或是“如何开始您的FB商业”的信息等等。

采取行动(Call to Action)
来源: Eintegrity.my

最后如果你想拥有一个完整的登陆页,你可以到我们的网站和 Facebook 看看,亦或者你可以通过 04 – 608 3073 来联络我们。我们拥有一个非常专业的团队,我们会聆听你的要求,然后建造一个为你量身定做的网站。