WHAT IS SEO IN DIGITAL MARKETING?
In our Website Design page we had mentioned SEO Friendly in it, well what is SEO in digital marketing? SEO stands for “Search Engine Optimization”, it is a technique to gain traffic from organic search in SERPs which is “Search Engine Result Page”. Some of you might still wonder, what actually does SEO do or […]
WHAT IS SEM IN DIGITAL MARKETING?
SEM, what’s that? Is SEM the same as PPC, Paid Advertising? What’s the difference between SEO and SEM? Today I’ll go through SEM with all of you. What is SEM? SEM stands for “Search Engine Marketing”. It is a term which is used in a specific type of marketing on search engines such as Google. […]
WHAT IS GOOGLE ANALYTICS
If you are currently running a eCommerce platform or planning to, you might come across this tool “Google Analytics”. Some of you might already know what this is but some others have no idea what is this tool. Today I’ll talk about what is Google Analytics and how it benefits your website. Google Analytics? Google […]
WHY YOUR WEBSITE IS GETTING HIGH BOUNCE RATE
Nowadays, many people tend to run their business digitally. Many of you prefer eCommerce rather than traditional commerce. Yes this is a trend or you can also say it is a good practice to do if you want to raise your brand awareness. Statistics in Statista reveals that in 2019, retail e-commerce sales worldwide amounted to 3.53 […]
HOW ASO BOOST YOUR APP RANKING?
What is ASO? ASO ( App Store Optimization ) is similar to SEO ( Search Engine Optimization) but it is used to increase the rank over apps store while SEO is used for website. The popular one are such as Google Play & App Store. In fact you can find the detailed information about SEO here if […]
10 THINGS THAT LANDING PAGE SHOULD DO AND DON’T
Landing page is a page which is specially use to advertising or marketing your only highlighted product and services or which is use to collect information from page visitors such as contact number and email in order to advertising or marketing your new product in near future to them. But, a badly design Landing page […]
WHY IS LANDING PAGE NEEDED FOR YOUR BUSINESS?
So, what is landing page? Landing page is a standalone web page, it is designed specifically for marketing and advertising your products and services. Unlike website which have multiple goals that you want to achieve with it, landing page only designed with a single goal that you want to achieve with your business. Here you […]
SEO 是什么和怎么做
Search Engine Optimization, SEO. 你是不是常常看见人家说这个词？是不是常听人家说这个东西很重要？是不是想做却不会？今天这篇文章将为你带来什么是 SEO 以及如何做。 什么是 SEO Search Engine Optimization (SEO) 简单一句话总结就是搜索引擎优化，就是相关度和热门度。相关度就是关键字，热门度就是指连结方面。简单地说，SEO 是指从自然搜索结果获得网站流量的技术和过程。 关键字 想了解 SEO 也得了解什么是关键字。简单来讲，网站的老板或市场部同事，通常主要目标是针对一些关键字，比如蛋糕或者草莓口味蛋糕。 不过当用户去 Google 搜寻时不一定会搜寻蛋糕，他们可能会搜寻不同品牌的蛋糕，不同口味的蛋糕等等。这些不同的搜寻结果都是围着一个关键词 “蛋糕” 来搜寻的。 如果你的文章够详尽，可以将不同的相关字，合理地摆放到内容文章里，那就绝对在搜寻排名上会排得较好位置。这是因为你把 Google 需要做的东西，简单化了，Google 就可以更容易的理解你的文章。 SERP (Search Engine Result Page) 翻译过来就是搜索引擎结果网页，简单来说就是这个： 是不是很熟悉？这个就是人们常说的 SERP。它就是人们搜寻之后显示出来的画面，通常上面部份有一堆广告，下面会看到搜寻排名的一些连结和内容，也会看到标题和描述。 如何做 SEO 好的，你已经对 SEO 有些概念了，现在我们来看看要如何做。 该放什么关键字 你已经知道什么是关键字了，可是该放什么关键字才好呢？即使你很熟悉自己的行业，可是不是所有搜寻的人和你有一样的熟悉程度。由于这个差距，很多时候你放了一些关键字，却不是人们想找的，这样就出现需求与供给的不符合的问题。 如果对你的行业非常的熟悉，你可以写下你觉得有关联的关键词。然后你再叫一些对这个行业不是很熟悉的人写下一些关键字给你，你再拿去跟你的对比，如果有重叠的代表那就是人们会搜寻的。 内容该如何写 内容也是非常讲究的，如果你写得不好，用户就不会想看你的文章。如果你的关键字放得不好，搜索引擎就比较难理解你的文章，你的排名就不会很好。 有一个工具 Buzzsumo 它会 看到多少人在不同社交平台上分享关于你搜索的文章。看这些数据的原因主要是，如果这些内容文章很吸引人们会在不同的社交平台上分享，你可以按进去看是否有些元素你可以参考，或者你本身认知范围也是这些，只是你没有写这个题目。 把 SEO 简单化的软件 好了，说了那么多是不是有点难做呢？不用担心，假如你正在使用 CMS (Content Management […]
GOOGLE SEARCH CONSOLE 新手教学
Google Search Console 是 Google 的产品，是一个非常好用的工具。今天我们就来看看如何使用这个工具。 什么是 Google Search Console 使用前我们需了解 Google Search Console 是什么。它的主要目的是用户与 Google 如何建立关系，例如网站是否能被搜索引擎找到，连结是否有问题，用户的关键字是否能找到他的网站等等。这些都能在 Google Search Console 里反映出来。 现在 Google 考虑的比较全面，例如 Google 会考虑虑对手机介面的适合度，字体大小和行距等因素。这也显出了 Google 对手机用户的注重。 此外，还有几个主要功能如：关键字的优劣、如何提交给 Google 看的 Sitemap，或通知你网站中毒和其他问题。 你的新内容何时才能出现在 Google 有两种方法，方法一： Site: （网址） 例如 site:www.example.com 这个方法可以探查你的网站是否有被 Google 显示。目的是无论用什么关键字搜寻，也只限在这个指定网站内容搜寻。虽然说不是最准确的，至少可以知道是否有被引擎搜索到。 如果你的网站的 SEO 做得不是很好，是有可能不会出现的。 如果显示不出来，就代表有一些问题令 Google 无法寻找这个页面的存在，所以没 Index (索引) 你的页面，如果连最基本的存在都有问题，就不用再研究各种关键字策略了。 方法二： Google Search Console […]
WHAT IS BACKLINK? HOW BACKLINK CAN HELP YOUR WEBSITE?
Backlink are links from a website to a page that are on another website. Search engine Optimization (SEO) in simple terms which are relevancy (keyword) and popularity (link). In popularity means that how popular are your website is and then which means that how many backlinks you have. Google and other majority of search engine […]
