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网站搜寻排名度下降的常见原因

SEO 或是搜索引擎的优化一直以来都是用于提升您的网站的在于搜索引擎排名的主要工具。对于电子商业而言,为网站提供一个稳定又充足的流量是潜在客户并将其产生转换是个重要的要素之一。

当然若是能获得更好的自然搜寻排名,也自然的从搜索引擎里获得的流量也将有所提升。相反的,若是网站的自然搜寻排名下降时,您也将失去更多的搜寻量和销售机会。

导致网站的自然搜寻排名下降有许多,因为 SEO 并不只是唯一造成的因素。若是不懂得分析并确定其中的原因您将会很难把网站拉回正轨。以下就让我来盘点几个造成网站搜寻排名下降的原因。

1)使用错误的排名追踪方式

当您使用浏览器直接查找自己网站的排名时,会因为您的个人使用记录中留下历史记录,从而 Google 会采纳您之前浏览过的网站以判断您有可能会再次浏览,导致您网站的搜寻结果显示不同。这种方式往往效率不好并且不能准确的知道自己网站的搜寻排名在哪里。

正确的做法应该是要使用浏览器的无痕视窗或是使用分析工具来进行您网站搜寻排名的追踪确认。

2)搜寻的演算法的更新与进化

Google 一直通过更新它的搜寻演算发来改进搜寻结果的品质从而提升访客的用户体验。每一次的更新许多的网站也逃不出受到这更新的影响。

所以为了避免被 Google 越来越机智的搜寻演算发惩罚,您应该使用正规的网站优化策略或技巧以便使您网站的排名保持长期的有效。

此外,有的时候 Google 会更改了搜寻结果的展览方式,例如特定的主题搜寻结果增加了新闻来源,这也会导致排名有所改变因为名额变少了。

3)伺服器或网站出了问题

当伺服器发生了维修过久或连线速度过慢都会造成负面的影响那就是造成您网站的排名有所下降。最好的解决方式就是更改并使用更好品质的伺服器以此来减少维修的时间或连线速度的问题。

另一方面则是网站本身的问题,比如网站被中毒感染,网站被骇客骇入,黑帽的作弊手法,跳转及等等,这些可能不只会导致您的排名下降,还有可能会被 Google 演算法进行严厉的惩罚,那就是将您的网站从搜寻中拿下。

4)用户的体验并不是很好

在 Google Analytics 中可以轻松的衡量有些数据比如跳出率和停留时间。这些数据指标虽然不是您网站排名的直接要素,但是它们确实可以表达出您是否有提供良好的用户体验。

想要提升用户体验的话,那就必须将网站的载入速度,内容,技术性的错误,页面设计等等进一步改善。

5)网站有着明显的调整或变动

有的时候并非调整或者是变动就会使搜寻排名下滑,因为网站拥有持续的变动是非常正常和必须的事情。有的时候如果您操作得当,您网站的排名不但不会下降,反而还有更大的机会有所提升。

不过重新设计新网站或是更变网域通常都会导致网站的排名有所下降,虽然不是一定的事情但是发生的机率还是非常的高。

所以在规划网站的时候,不应该只是考虑到网站的外观设计而已,应该还需要考虑到更详细的执行层面以避免网站只是虚有其表而需要重新制作或者是大幅度的调整。这会造成您的客户,流量和时间的损失。

总结

要提升网站的搜寻排名没有捷径可走,也不要试图通过作弊的手法来骗取搜索引擎,因为一但被发现了您的网站将会受到严厉的惩罚。

最后如果你喜欢这篇文章,或你想要拥有一个完善的网页,你可以到我们的网站Facebook 看看,亦或者你可以通过 04 – 608 3073 来联络我们。我们拥有一个非常专业的团队,我们会聆听你的要求,然后建造一个为你量身定做的网站。

Google vs Facebook

Google Ads 和 Facebook 广告的对比

Facebook, Google 都是目前最具应用性和受欢迎的数位广告平台之一,许多广告主都想做出一个好决定,选择一个更适合他们需求的广告平台,把有限的预算发挥到最大。

虽然这两个平台经常被定位为竞争对手,但在实际意义上,使用这两种平台并不存在着冲突。可以说 Google Ads 和 Facebook 广告占据了主导地位,它们有各自的优缺点,谁也无法被完全取代。

正因为 Facebook 和 Google 各有其广告优势,对广告主来说,使用两种广告平台也能实现更大的网路曝光度、增加接触潜在客户的机会。不同平台、不同特点之下,也需要采用不同的相应对策,来获得更卓越的广告回报率。


需要投放数位广告吗?

在开始探讨这两大广告平台特性之前,我们需要先理解为什么需要投放广告。

随着智慧型手机和无线网络的兴起普及,上网和找寻资讯的方式早就跟以往发生了大变化,如今上网已变得非常普遍,而且是日常生活的一部分了。你可以想一想,人们每天花多少时间上网呢?上网购物的频率高吗?

再者,随着上网的门槛变低,与资料流通无碍,人们对资讯、产品和服务的选择也变得越来越多元,甚至会主动出击。这代表商家之间的竞争是比以前都要来得更加激烈的。然而为了帮助潜在客户能发现你,你必须在他们的使用过程中能够被注意到,并且使他们相信你才是最佳的选择。

直接地说,广告投放就是让你的品牌在众多资讯中快速被发现的方法,无论是进行资料搜寻、无聊使用社群媒体或阅读网路文章时,善用广告都能在使用过程中得到目标受众的注意力,进而有增加品牌知名度、市场教育、导流销售的机会。


Facebook 与 Google 的差别

Facebook

Facebook 本质上已经与 Google 不同了,Facebook 是一个社交平台。Facebook 广告被认为与 Google Ads 极为类似,但其本质与搜寻广告还是截然不同的,搜寻广告是透过关键字与潜在客户连结,而 Facebook 广告则是根据用户所搜索过的东西(Cookies)进行投放。


Google Ads

Google 是全球最大和最受欢迎的搜寻平台,Google 也理所当然地成为了搜寻广告、关键字广告的灵魂要角,这种广告模式也是 Google Ads 的经典代表。这可以让广告主针对特定关键字进行出价、投放,当用户在 Google 输入字词进行查询时,广告将会显示于搜寻结果页的上、下方。

它是根据用户点击的次数来收费。所以它也可以叫做 PPC (Pay-Per-Click)。


Facebook 与 Google 各自的优势

Facebook

Facebook 广告和 Google 相同的一点是,它也拥有庞大的受众群体,每月活跃用户约莫 25 亿,大概是全球人口的三分之一。虽然 Facebook 广告的运作模式是主动出击接触用户,受众属于被迫接受广告情况,购买的意图并不像 Google Ads 那样高,但是 40% 的消费者承认他们的购物行为曾受到 Facebook 的影响。

因为 Instagram 也是 Facebook 旗下的一间公司,所以当你在 Facebook 打广告时你也可以同时在 Instagram 打广告,要知道 Facebook 与 Instagram 拥有许多活跃的用户。它的优势就在 广告主可以锁定特定用户进行投放,而不是像传统媒体任由广告传递给任何的使用者。

相对于搜寻广告来说,Facebook 广告有更强大的视觉效果,这使得广告还是可以引人注目和获得点击、观看的机会,那怕受众知道那就是广告。


Google Ads

Google 每一秒约有 63 千次的搜索次数。代表 Google 拥有无与伦比的潜在受众群体,作为世界上最受欢迎和广泛使用的搜寻引擎,多年来,Google 也一直是数位广告的领导者。广告服务大体上可分为两个主体:搜寻广告和展示广告,两者加起来就是一个非常全方位的广告媒体了。

搜寻广告包含了Google 搜寻引擎和合作媒体,广告客户可以针对关键字词投放相对应内容,透过精确的搜寻功能赢得精准流量、触及潜在客户;展示广告因为涵盖许多外部媒体伙伴,所以可以为广告主提供更广泛的曝光量,例如:YouTube、多媒体广告,其涵盖范围可高达百分之九十以上的网路使用者,也更能够提高品牌知名度。

很多人对 PPC 广告最大的误解之一就是,给 Google 越多钱,就会有更好的广告位置,幸运的是,这并不是真相,因为 Google 也很关注广告的品质和相关性,而不是广告主给多少钱。因为广告与用户越相关,用户可能具有更好的使用体验,他们就越有可能持续使用 Google 作为主要搜寻引擎,这一点对于操作 SEO 行销也是相同的,有好的内容与网站体验非常重要。


总结

Facebook 与 Google 都有他们各自的优点,并没有说哪一个最好,只有哪一个最适合你。当然,如果你的预算高的话,你可以选择两种广告平台,因为这样可以为你的网站带来最大的收益。

使用 SEO 来提高你的网店的流量是非常强的。如果你使用对的方法,你的网店的流量会有非常可观的提升。 如果你喜欢这篇文章,或者你想提高你的网站的流量,你可以到我们的网站Facebook 看看,亦或者你可以通过 04 – 608 3073 来联络我们。我们拥有一个非常专业的团队,我们会聆听你的要求,然后拟定你的为你的网店量身定做的策略。

Backlink and SEO

Backlink 与 SEO 的关系

Backlink 反向连结对 SEO 来说是十分重要的一个,反向连结是前三位搜寻引擎优化自然排名的重要因素,也就是说反向连结与 SEO 的关系很好,越多有质素的反向连结对于你网站来说,也就是告诉Google 你的网站是很有权威性的,越有权威性的网站将会得到越好的排名。


什么是反向连结

反向连结 (Backlink) 是在各个会影响排名因素里最难得到的方法。因为它是需要其他网站给予你的网站。如果要有好的连结,甚至是需要有权威性的网站连结来你的网站才行。


如何增加反向连结?反向连结很困难吗?

增加反向连结的方法有很多,不过比较普遍的方法是去到不同的网站去留言,以及去到不同的平台编写文章,然后希望网站的拥有者会放你的网站的连结,来增加反向连结。

所以反向连结获取的过程是需要耐性及心机,一步一步去增加反向连结,外国也有很多专门的公司提供建立反向连结的服务。

所以说反向连结是一件需要时间慢慢经营的方法,一步一步去慢慢增加连结。


反向连结查询工具及反向连结分析

市场上有很多不同的反向连结检测工具,例如 MOZ、ahrefs 及 semrush,他们有免费靠付费的计划,可以令你进行反向连结查询的工作。

如果说你不确定要选哪一个,那就选 ahrefs。这是因为在市场上 ahrefs 拥有比较多人推荐。推荐的原因大都是因为这个工具搜罗较多的反向连结资讯。


外部连结可以帮助到反向连结优化吗?

外部连结 (External Link) 也可以帮助到反向连结优化,当你进行内部连结的时候,最好连到比较有权威性的网站,Google 搜寻引擎就会从而了解到你的网站或许也是相对有权威的。


如何禁止反向连结?

如果你不想你的网站给予别人反向连结 SEO 价值,你可以于连结的属性中加添 ref=”nofollow”,这样就不会将你网站的 SEO 价值给予别人。

如果你问,为什么要放 ref=”nofollow” 呢,为什么不要帮助其他网站呢?这个问题我们以后或许会专门做一篇文章关于为什么要做 ref=”nofollow” 的文章。


什么样的文案才能够增加反向连结?

通常比较详尽而且有价值的内容,才能够增加机会获得反向连结,当然除了高质素的内容外,反向连结策略也是十分重要的。

通常一篇文章如果有多反向连结,内容至少要有4000字以上,而且都是要有关联,有意义的句子。这样,当用户觉得你的文章有价值时,他们有几率会分享你的文章,或者如果他是某个网站的拥有者,那么他也可能会放一个反向连结来你的网站。

当读者看到一篇很详尽的文章,他们直觉上会觉得文章是十分有价值,所以就算他们没有完成阅读整篇文章,也会有机会作出分享。同样的情况,也可以反映到反向连结身上,因为读者愿意放你的文章连结到他们的网站之上,他们必须觉得这个文章是有价值的。


总结

反向连结是会对排名影响很大的因素。它是一个需要时间与精力来慢慢经营的东西,如果你想要在短时间内得到好的 SEO,那么很可惜,反向连结并不是你的选择。


最后如果你喜欢这篇文章,或你想要拥有一个完善的网页,你可以到我们的网站Facebook 看看,亦或者你可以通过 04 – 608 3073 来联络我们。我们拥有一个非常专业的团队,我们会聆听你的要求,然后建造一个为你量身定做的网站。

penang web design

5种就算低预算也没问题的行销手法

很多人一想到网路行销,立马会想到的可能就是做网站、开设粉丝专页,但做好网站、设好粉丝专页后,才发现销售业绩并没有因此而起色,甚至不解为什么没人看和没粉丝。


单单只做网站、开设粉丝专页根本不等于网路行销这回事,更不是被动等待就会有客人主动上门下订单,因为网路跟经营传统店面是不相同的。在网络里,并不存在什么黄金地点的。


想要提升网站的曝光率、知名度,可是预算并不多。这是许多小型企业或者创业者的常见问题。因为除非有风险或天使投资,否则行销预算肯定很有限。接下来这篇文章将会分享5种就算低预算也没问题的行销手法。


1. 使用可以让搜寻引擎比较容易找到你的网站的方法 SEO

Search Engine Optimization (SEO) 搜寻引擎优化是一种能借助搜寻引擎增加网站能见度的行销方式,没有做 SEO,失去的不只是搜寻流量,而是更多转换成交的绝佳机会。所以,每个网站都需要执行 SEO,无论其规模是小还是大,是新或是旧。


SEO 最有价值的优势之一就是流量品质,在搜寻引擎上搜寻资讯的用户比 Facebook 广告或其他广告媒体而接触到的用户有更好的转换率。并不是说 Facebook 没有转换率,只是比较低罢了。


SEO能为新网站或新创公司带来的四大好处:

i) 增加精准性流量

ii) 提升品牌知名度

iii) 改善网站搜寻排名

iv) 降低对广告的倚赖


再更简化地说,SEO 是营运网路事业最具成本效益的方法,即便是处于没有充足资源的情况之下依旧可行。再者,SEO 的最棒之处在于公平性,也就是即使预算不如竞争对手来得多,依旧可以取得胜利。


这并不是说 SEO 是免费的,它依然需要费用,但相对于其他行销方式来说 SEO 比较好,而且能带来长远且持续的回报。换句话说,SEO 不只是短期的网路行销计画,而是创造能持续多年的流量原动能。


2. 善用网路社群媒体

由于你的预算有限,所以你无法完全依赖来广告轻易提高网站流量、推广产品,但当你能有效执行内容行销计画之后,你将能一并打造品牌社群,也会因此事半功倍。


想要做好社群行销并非需要花费很多钱,分享扩散是它最强大的武器之一,但除非你有好内容,否则依旧无法帮到你。因为大多数人不会随便追踪企业的社群频道,除非你可以给他们有兴趣的东西或者想要的价值。


如上所述,内容行销可以在预算内充分发挥,营运社群也是如此。例如:你可以使用 Facebook 直播为你的潜在客户提供某些价值,之后再将录影档转发在网站和 YouTube。内容是社群的核心,也能借此吸引和群聚潜在客户。


3. 激励客户给予推荐

客户评价其实就是传统的口碑,当这种行为转嫁于网路上时,就变成了购买评价、开箱文、比较文等等。客户评价是企业的生存支柱之一,这些评价、口碑不仅对于产品推广至关重要,而且也是转介绍的简单方法。好的评价可以让你的生意越来越好,相反的你的生意将会有负面印象。


另外客户推荐也有助于消除潜在客户的购买疑虑,特别是相对知名度较弱的产品或服务,这对销售过程很重要,因为大部分的消费者会依赖第三方意见作决策,而不是单方面信任企业说词。


随着客户数的增长,你需要累积评论和推荐,鼓励用客户在消费后留下评论、转分享。比如 Uber 就提供了客户推荐机制,只要客户愿意邀请亲友加入,就可以获得Uber 点数享受更优惠的搭乘服务。


4. 制定内容行销计划

这是被许多企业所忽略的战略,但在广告成本水涨船高之后,内容行销开始被重新重视与执行,最重要的是,你必须要实际遵循所订制的计划,否则依然不会得到任何结果。


内容行销战略不仅能挹注更多能量到网站之中,也能多方整合不同的推广渠道,更可以把访客转化为客户。


有许多方式可以进行,像是:部落格、影片等等。如果企业本身能力不足,你不一定要自己生产内容,而是雇用部落客、作家、平面设计师等人才为你执行内容行销计画。


在有限预算内进行内容行销并不困难,在大多数情况下,预算只是意味着不得不花更多时间。重要的是,要思考该为目标受众提供什么价值?这是个长久且久之的根本问题,当你能回答这项问题时,才会有方向走下去。


5. 推动免费赠品或活动

使用免费策略进行促销推广相当有效,道理很简单,每个人都喜欢赠品。赠品不需要很昂贵,更没必要花费太多成本,可以提供产品试用或折扣优惠来取得潜在客户名单,另外像钥匙圈、磁铁、马克杯、T恤和记事本也都是满常见又实用的小礼物。


如果预算非常有限之下,可以使用限量策略,例如前100个购买者或注册会员可以免费得到礼物。这一点也能应用于实体店面,甚至效力会来得更大。


此外,最好是赠送跟自己业务相关的礼物,甚至就是自家产品,这样更能够导入精准潜在客户。除了使用赠品作为推广手段之外,还可以定期使用免费策略来作为客户的奖励,比如:消费满额即能参与抽奖活动、又或者在产品中附加惊喜(体验新产品、优惠券、即便只是一张感谢卡片都能让客户体验变得更好)。


总结

要在预算有限的情况下做行销也是行的,只要你好好规划也是可以得到非常好的回报。最后如果你喜欢这篇文章,或你想要拥有一个完善的网页,你可以到我们的网站Facebook 看看,亦或者你可以通过 04 – 608 3073 来联络我们。我们拥有一个非常专业的团队,我们会聆听你的要求,然后建造一个为你量身定做的网站。

5 个有效降低 Facebook 广告成本的技巧

Facebook 在如今已经从单一的社交平台变成可以打广告的社交平台了。假如 Facebook 广告是你的主要流量来源之一,那么更有效运用Facebook 广告预算也是你的重要期望之一,而要达成这个目标有许多的影响因素与执行流程。


在不降低广告成效的前提之下,你最大化运用广告预算的方式是什么我并不清楚,但是,只要你不够清楚你在做什么,只是为了曝光而曝光,那么久几乎能肯定有许多广告费用都是不必要的支出。而且哪怕是针对一样的受众进行投放,Facebook 广告费用也不是固定的,不同的操作手法将有所差异。


很多人在购买 Facebook 广告的经验都是建立在错误之上,并且还不知道自己错了。花费更多广告预算达成想要的效益只是小事,而是不知道为什么总是有一搭没一搭,成效似乎只能碰碰运气,甚至根本看不到未来。不过在粉丝专页触及率如此差的情况之下,又不得不投放广告。


Facebook 广告成本不是统一价格

许多因素都会影响 Facebook 广告成本,这也能够让好广告取得更多的曝光,所以充分了解这些因素可以帮助降低 Facebook 广告成本并获得更好的利润。


广告版位

所有广告版位的 Cost per click (CPC) 每次点击费用和 Cost Per thousand (Mille) (CPM) 千次曝光都不尽相同.同时,与传统贩售广告不一样的是,同样的版位也不是固定价格的,因为这跟竞价模式有关。



投放时间

每年的某些时间会特别影响 Facebook 广告成本,这可能是无法避免的,除非选择不在特殊节日投放广告。因为在购物旺季,许多企业会倾向于在广告上花费更多,需求的增加导致竞争更激烈,进而提高了 Facebook 广告成本。


要如何做才能有效降低费用呢

说了这么多,接下来就看看有什么降低费用的技巧。


1. 控制广告曝光频率

频率是相同用户看到相同广告多少次的数据指标,这往往被很多人忽略,也看似不重要,不过如果同一人不断一遍又一遍地看到相同广告,这就代表着你的广告无法接触到更多其他受众而不断轮回,还有广告系统认为已经接触到非常合适的人。


在大多数情况之下,受众还没点击和转换之前会看到一次或两次以上广告,这完全没有什么问题,一般来说,如果引起受众兴趣后便会点击,但往往这种情况不会发生太多次。因为,同一批受众经常看到一样的广告,他们将开始忽略它。换句话说,广告曝光率越高,人们对广告的兴趣就会变少,点击率 Click-Through-Rate(CTR)就会随着频率的增加而下降。


所以,一旦曝光频率过高,广告点击率和转换都会有所降低,与此同时,广告成本也会随之增加了。因此,当你发现曝光频率越来越高的时候,你只有两种选择:进行调整修改,或者暂停它。


2. 制定更好的广告内容

正常情况之下,无论你的广告成效表现再怎么好、产品如何热卖,更新广告素材还是必须的,尤其是尚未找到理想素材的时候,而且目标受众整体不变的情况之下,会容易使同一批受众觉得腻了、无感了。


许多新手广告主都有的常见问题之一,就是老是使用同样的广告素材,却期望有不同的结果。假如受众连你的广告都没注意到,更别说什么点击或转换了,再多的广告曝光都是只是浮云罢了。请记得,广告投放的重点不只是关于受众,更关乎你要传递的资讯,因此你的图片设计、文案、产品、定价、网站都会有所影响。


更换新图片、文案、不同销售角度,是能够再次唤起相同目标受众注意力的方式,通过这样的方式不仅让广告不会疲乏,也可以因此确立更好的广告素材。


3. 选择合适的目标与出价策略

Facebook 目前提供了11 种目标类型与 4 种出价策略,广告目标类型是经常被忽略或看轻的部分,实际上目标类型的选择远比想像中的重要得多,因为不同目标类型的优化目的是截然不同的。


此外,选择合适的出价策略也同等重要,例如预设是最低成本,这指的是在既有预算下取得最多成果,但实际成本的震荡可能会非常剧烈。相对地,出价上限才能得到更便宜和可控制的曝光成本。


简单来说,出价策略的选择对 Facebook 广告支出以及成本会有很大的影响。因此,除了最低成本之外,不要忽略不同的出价策略。因此,不同的出价策略会提供不同的竞价空间,有的能保持稳定的平均成本,有的会尽最大可能去获取成果。


4. 善用AB测试

AB测试是为Web或App界面或流程制作两个(A/B)或多个(A/B/n)版本,在同一时间维度,分别让组成成分相同(相似)的访客群组(目标人群)随机的访问这些版本,收集各群组的用户体验数据和业务数据,最后分析、评估出最好版本,正式采用。


简单来说,就是制作多种广告然后分组让不同的目标人群随机观赏,然后再收集这些资料,来选出最好的广告。


多加善用 AB 测试技巧可以帮助你确定什么是有用的、哪些根本无效,进而增加广告转换率和投资报酬率。当然,它也可以有效减少不必要的广告支出,这包含的面向非常广,甚至你需要测试网站中的各项元素,而且是需要持续进行的。


要打造一个完美的 Facebook 广告根本倚赖的不是庞大惊人的预算,或有什么特别的秘密,而是透过不断试错、不二过得来的数据结果与经验。跟其他行销策略一样,重要的是要去测试不同的策略,然后进行优化,然后测试更多的策略,然后进行优化。


5. 为每个广告选择细分受众

向错误的人群投放广告将导致成本较高,因此需要为每个广告选择相对应受众,或者为特定受众提供适合的广告内容,这样不仅可以有效降低广告成本,也能让广告发挥它应有的效果。


这部分不只是设定某些人口统计条件,还包含善用排除、自订受众、广告受众重叠、关系链条件,也需要透过分析广告数据调整年龄和性别,进而减少预算上的浪费。


如果你进行一个再行销广告,受众对你非常了解,甚至是针对旧客户进行回购引导,这种高度针对性很有可能会使广告轻松获得更多的点击、互动、转换,同时可以付出更低预算而取得更好的投资报酬率。


最后

Facebook 是一个非常强的广告平台,因为它是世界上拥有最多人的社交平台之一。如果你能在 Facebook 打好广告,你的收益肯定是很好的。


最后如果你喜欢这篇文章,或你想要拥有一个完善的网页,你可以到我们的网站Facebook 看看,亦或者你可以通过 04 – 608 3073 来联络我们。我们拥有一个非常专业的团队,我们会聆听你的要求,然后建造一个为你量身定做的网站。

penang web design

Why create Checklist for Valuable Content?

Cutting out of execution is a smart and appropriate marketing technique so that innovative marketing can thrive. Content is what makes the Internet such a valuable resource. Yet interesting content is what turns opportunities into consumers and makes profits for companies.

You can spend hours producing a piece of content that you consider to be amazing-only to see your audience fall flat. On a whim, you can churn out a few sentences, and find it went viral overnight. There’s a certain amount of chance involved but you can tip the scales in your favor with the right emphasis and effort.

To produce original and meaningful content, content marketers must obey a checklist. The following are the markers for valuable content:

  • Findable
  • Readable
  • Understable
  • Actionable
  • Shareable

Now, before you get this guide into practice, you need to understand how to use it. The most important thing is to find out the best people for the decision-making process. Through content marketing, the manager may affect resource adjustments, they may even impact the brand’s social media strategy, or they may proudly become your brand’s voice.

You have an opportunity to make a difference by enlightening the key people about the content marketing issues that your team faces and suggesting solutions.

The internal checklist of your organization will describe what will keep your readers interested in the content you post online. It’s important to know what makes them read to the end of the article, whether it’s graphics or design of the content.

Bring all the Strategy team members together and make adjustments as needed. Combine all the checklists the team has to allow optimum performance. To best use, the checklist, get all team members to work together on the checklist, and make adjustments as needed. When team members have their own checklists, they should be combined for optimal performance.

1# Findable

While making content, you have to note that if you don’t deliver your content directly to users, presumably they’ll find it. So, make sure you use the SEO and other marketing strategies on your part to create findable content.

When you have done keyword research based on your target market and goals, these steps come in.

2# Readable

Your valuable content must be readable to users because text is the primary way people consume information. Remember that readers search until they seek what they need while deciding whether or not the material is readable. The best posts on the web value the time of reading.

  • Choose the material to keep the article short, restricting it in an article to three or four sentences and not more than three paragraphs in a single heading.
  • Using the bullets and numbered lists to help people quickly acquire knowledge.
  • Creates and uses a style guide to maintain clear vocabulary. This helps prevent confusion for your readers.

3# Understable

When subjects are complex, it is particularly difficult to create useful content that the readers understand. As such, it’s necessary to concentrate on writing on a reading level of eighth grade or something that’s appropriate for your target audience. Run the text through a readability tool to assess the grade level.

Regardless of the field you are in, you can create understandable content by designing readability tools for each of the specific target user groups so that you can adjust the level of difficulty of the content to the user’s ability to understand it.

Choosing the appropriate form of content, certain subjects would be best fit for video or infographic rather than written text. Besides that, add tags or link to your images, so that audiences can quickly surface in image searches. Include an image description, and then you can use these description tags to highlight your content.

4# Actionable

You build content, and you obviously want some kind of response from the people who read it. By having a clear call to action, you will make sure this happens.

  • Include a Call To Action (CTA) in your content.
  • Making the questioning and commenting simply for visitors, both publicly and privately. You can allow blog comments to reach you directly, or guide people to your social media sites.
  • Includes a list of top actionable things If the content is long.

5# Shareable

It’s no secret people trust other people’s suggestions more than they trust peers. This means you have to make a concerted effort to get users to share their content with their connections.

  • Aim at evoking an emotional response. 
  • Make it simple to share just by adding share buttons at the bottom of each page.
  • At the end of every section, ask your readers to help to share the content.

Now that you have a guide for integrating innovative and useful content into your content marketing plan. I hope it work out for you and, as always if you have any problems feel free to visit our site and facebook page or call us at 04 – 608 3073. We provide the best solution and affordable pricing towards website design and more!

penang web design

4 Things You Should Stop Doing to Content

We see tons of tutorials and guides on how to build, rank, and perform better with our websites. On the other hand, there is so much misconduct, it can be easier for you to avoid doing some stuff about your online presence to get better results.

The best way to revitalize your content marketing is to delete the content parts that just aren’t working for your company. Below are the 4 choices which most of the marketer should know about to start creating content that your audience would enjoy.

1 ) Create Content that is Evergreen

So, What exactly is evergreen content? Evergreen content is content that is always relevant—much like the way evergreen trees retain their leaves all year round. Interesting and relevant content that does not become dated is necessary in order to be found online by search engines.

Evergreen content can help deliver traffic to your website and hold a valuable position in search engine rankings for months or even years from when it was first published.

This means that you shouldn’t just focus on viral topics. Yes, they can drive traffic to your business for a few days or slightly longer but then you are just back to the cycle of trying to get more viral topics.

Alternatively, the way to go is via evergreen content. It can actually drive the majority of the traffic to your overall business. For example, topics like this that are still useful and usable even after a long time.

email_marketing

Evergreen content will drive traffic for many years, while viral topics can only give you a brief boost in traffic, and ultimately die off.

2 ) Stop Planning, Start Doing

There is plenty of internet marketing and planning dropped on you every day. Many of the idea topics and ways for you to discuss and implement your business content. The problem is, are you taking your planning too seriously?

Yes you can say that planning is important for almost everything. But, many people take planning too seriously that they never get anything down to putting the useful stuff into action. Stop taking too much effort into planning and start doing it right away, this way you can actually know what’s actually working for you and improve it.

3 ) Mobile unfriendly

mobile friendly
Source Google

Nowadays, you are glued to your smartphone. You probably rely on it to respond to emails, keep track of the news and interact with friends on social media. Many marketers have been known about the importance of mobile optimization for years. Yet, a surprising number of businesses still publish content that isn’t mobile-friendly.

We all know this can affect the consumer experience. The majority of people now access the internet through their mobile devices so you risk a large portion of your target market when your content isn’t working on the mobile.

You’re not only annoying the viewers, but you’re also losing attention on the results pages. Mobile is a key factor in scored on your mobile by Google.

4 ) Duplicate Promotional Content

I know that some “boring niche” businesses find it very difficult to develop a marketing plan and deliver interesting content on a regular basis … but it’s not an excuse to publish anything-of-no-use to anyone. The level matters nothing, concentrating on the needs of the consumers, clients and followers. Want some inspiration? Take a look at those businesses that produce fantastic content on “boring” subjects.

That’s all for today. Thanks for reading. If you have any questions related to cloud services, or interested in building a good website. Kindly call us at 04 – 608 3073 or visit our website or Facebook page for more information.

How to create content Google wants

How to Create Content Google Wants

Everybody wants to rank on Google but what does Google actually want?

Create content which is reasonable

Don’t try to write for Search Engines but instead write content that everyone can understand and relate to. You don’t need to sound smart and use strong words to impress Google, be yourself, be original which is what Google prefers.

Build an amazing content that is unique and content that will satisfy your target audience’s needs. You just don’t want to create a post which you will want to create a killer blog that is trendy back in 2018.

Google keeps on changing

change

Google keeps improving and upgrading its algorithms, they don’t change to make it harder for you to rank on Google, instead, they change to make it easier for you. What they want is to change how some marketers and SEO companies are trying to hack SEO and use illegal ways to rank higher.

We hear all the time keywords, meta names, tags, descriptions, etc. All these activities are fine and in their place, so what use is it if you don’t have the fundamentals right by producing good meaningful content that has the answers to the questions that your target audience poses? Google can change a lot of things but what they are not going to change is searching for content that’s important to consumers.

Become an authority

Build content for your audience, your audience will remain on your site much longer looking for answers to the questions they have, which will in effect decrease your bounce rate, minimize your bounce rate and encourage your customers to stay on your site for longer.

Thus, this will tell Google that you are an expert in your field and that you are an asset to your market. this way Google would rank you higher, because you are now a valuable person to internet, rather than simply making up the numbers.

Update constantly

update

If you have a blog or web site, with great material, you need to update it regularly. Some of the pages with the best content are updated daily. Commitment is to start a blog or website. While you can write a few posts, but later on just leave the work, you won’t get a lot of readers or new visitors. Not only that, but the Google search engines don’t like sites that aren’t updated regularly.

How much will you update your site or post?

This is up to you. Everyone has different goals and resources. But for the best results, you should update your site weekly. Since it is your website, and I’m pretty should you wouldn’t want to hide all the great content you have from your audience.

Conclusion

We relies on Google in this day and age, our first thought is “Google it” whenever we have something unfamiliar or don’t know about. But what really makes your contents visible to peoples is depends on yourself and your contents. Google keeps changing and work for their best to filter bad contents and recommend those content that’s important to consumers.

I hope this post can help you how to increase traffic to your website with some tips. That being said, if you have any problems feel free to visit our site and facebook page or call us at 04 – 608 3073. We provide the best solution and affordable pricing towards website design and more!

6 ways to stay ahead of google algorithm updates

6 Ways to Stay Ahead of Google Algorithm Updates

Google’s algorithm is a system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs).

Now Google makes thousands of changes each year, and some of the updates are slightly and it can cause fluctuation in your rankings. So how do you stay ahead of Google Algorithm Updates?

1 ) Keep Your Website ‘Fresh’

new_content
Source ducttapemarketing

This one will affect visitors’ experience on your website. The digital world is constantly changing and evolving and so does your website. Web standards change every once in a while, customers’ preferences shift even faster.

Update your website constantly with new information or services will guarantee better user experience. Good user experience relies on good content. If you remember this, you’re less likely to be penalized in any future Google update.” 

2 ) Hyperlinks

So, if you still asking yourself what exactly is SEO, you can check out the detailed about it here. It basically all about increase conversion rate by driving traffic into your website, and links play an important role that can move people towards you.

Promote your site by linking internally within your site from sidebars, landing pages, and blog pages. This can help visitors navigate between your site easily, and this not only can help visitors but also helps to rank your site higher.

Besides that, external links are just as important as internal links. Those that you do business with before or relevant business, link to your website because of related content, information. These can greatly boost your ranking in Google.

3 ) Avoid Black Hat SEO

blackhat SEO

In the world of SEO, we have clear policies to follow. Don’t try to beat Google’s system with backdoor tricks just to boosts your website ranking. Ranking high requires keeping up with current updated SEO and constantly adjusting to suit the new Google algorithm.

Using techniques such as spam comments, duplicate contents, and paid links might get you penalized by algorithm system you are trying to beat.

4 ) Establish Your Identity

Quality content adds value to your audience. Google can tell the difference between a site that truly adds value, compared to a site that keeps duplicate and repeats the information. So it is suggested to increase your authority by keeping every aspect of your site relevant to its purpose to help improve your visibility after an algorithm update.

The folks at emarketeers.com said it best regarding good site content: “Google qualifies premium content as informative, engaging, relevant, authoritative and trustworthy.” So for the same reason that you want to post blog posts every once in a while to show Google that you are still alive, still going to keep up with that trend, and your site is going to continue living and growing.

5 ) Don’t be Tempted by High-volume Keywords

If the intent behind a high-volume keyword does not align with the identity you’re trying to manifest, creating content about it may send mixed messages about your brand.

Yes the benefits of it probably more people will see your ads. But your costs per click will be greater, results in higher costs, and your clicks will likely be less qualified. If the keywords sort of fits what you do, but it doesn’t really fit what you do at the same time, just don’t go for it.

6 ) Stay in tune with Google

Google rarely announces algorithm updates. If they did, they would be posting announcements all the time. Google has a strategy, and so should you. Their strategy will keep changing and what you need to do is becomes familiar with what Google expects on building high quality content for users. This way you can prevent some of the Google algorithm updates that will affect your website rankings.

As always I hope this post can help you stay ahead of Google algorithm updates. That being said, if you have any problems feel free to visit our site and Facebook page or call us at 04 – 608 3073. We provide the best solution and affordable pricing towards website design and more!

How remarketing works to increase sales

How Remarketing Works To Increase Sales

So, what exactly is remarketing? If you want your digital marketing to provide good results, you would want to be able to provide a second chance to revisit or offer the chances to visitors for them to become customers. The second chance of opportunity is also known as remarketing.

Basically it is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. These visitors will then see the relevant ads when they are browsing the web, Facebook, or watching Youtube videos. So that you can attract visitors to come back for more.

How does It work?

You must have seen some of these boxes pop up when you browsing certain websites, asking you whether to allow them to use cookies.

cookie_policy

If you agreed to it. That means you are giving permission and allowing the company to remarket to you, allow them to add you to their remarketing list and create personalized ads to you.

If you already have a Google AdWords account and already advertise on Google. It is actually really simple! All you need to do is add a piece of Google remarketing code, also known as a pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. If you still have no idea how to start, here are a few simple steps to follow:

  1. Create a remarketing list. These lists are configured according to your goals. You can even segment them depending on which phase in the conversion funnel they are in, such as people who add a certain item to their cart but never purchase it.
  2. Go to your Google AdWords account and get your remarketing pixel. It is a piece of HTML code that you can insert into the body of all the pages of your website.
  3. Activate Campaign. Create a new remarketing campaign and target it to one of the lists you have created.
  4. You are all set and ready to go!

Benefits of Remarketing

Remarketing is a great way to promote your business to peoples that already have somewhat familiar with your company. It is not the end if they don’t convert on their first visit, maybe they want to do more research first, or they still not sure whether the solutions provided by your business are a must for them.

According to 99firms, over 40% of the paid display spend in 2018 was on retargeting. On average, only 2% of your website visitors will convert to customers, and remarketing goes after that other 98%. In fact, customers who see retargeted ads are 70% more likely to convert on your website.

Tips to Make Profits from Remarketing

1 ) Personalize your remarketing lists

when you’re setting up your remarketing pixel, make sure you differentiate peoples between different pages. Target peoples with different interests in the purchasing process and offer them maximum personalization often can get the best results out of it.

2 ) Test ads on different platforms

To reach as many customers as possible on the web, test different types of ads for your remarketing campaign in multiples platform so that you can see what work the best for you.

3 ) Invest in the well-performed

If your Google remarketing cost is higher for more than one platform and can’t get enough conversions out of them. Stop investment on multiple platforms, this is why you test ads on different platforms. Only invest in the one that can target the right peoples.

4 ) Don’t forget your most important customers

Of course, getting new customers is always good. But your current customers are the ones most likely to purchase products and services from you, and probably the most loyal one. So don’t forget about your existing customers while getting the new ones.

Conclusion

Remarketing is one of the great ways to bring back lost conversions to your website. That’s why marketers are so obsessed with remarketing. Because it’s one of the cheapest and easiest ways to bring people back to your website. Last but not least, if you are looking to create a website or eCommerce platform but you have no idea how to do, call us at 04 – 608 3073 or visit our website and facebook page for more info!