Why Email Marketing Is So Useful For Your Business?
What Benefits Email Marketing Brings?
From time to time, the stats show that the email marketing has a much better conversion rate than the social media and you can expect a return from every investment u spent and here is why.
Another reason is because email can convey messages to both the customers and also the business itself. When someone is subscribe to your email list, it is intentional and they have an aim and intention in mind. So they will likely to read your email everytime and this can make sure your messages can convey to them correctly. Unlike social media, when someone follow you, there is no real purpose and doesn’t guarantee the people you are trying to communicate are there.
2# Economic and Cost Effective
Email marketing allows business owners to reach out to large numbers of costumers costing them almost nothing per mail because it is so cheap and effective.
3# Rising of Mobile Devices
Because mobile devices is becoming so common and popular. People are using them everywhere and everytime, checking their email constantly while waiting for food, at the grocery store, waiting for bus, everywhere. So not using email marketing for your business is a huge drawback.
Email marketing is important in building relationship with customers, potential customers, or even the past customers because you can directly speaks to them in the inbox, and they can check it out whenever they are convenient. It is personable and you wouldn’t cause any inconvenient or invading their personal time by any means.
How to fully utilize you email list?
It is definitely amazing that you having a great social and have many contacts on your email list and this will help you increase your business and attract more potential customers to invest on your business. But it is not as good and efficient as personal mailing. Because with email list, you can almost ensure that your messages is directly sent to their inboxes while social media not.
What is MailChimp ?
Mailchimp is an all-in-one marketing platform that helps you manage and talk to customers. It focus on designed the campaigns with ease and beautifully, powerful data analysis and audience management.
When I first started using email list MailChimp has always been in my head because you probably heard that MailChimp is a leader in email marketing tools right?
Here are a couple of reasons why you should use MailChimp:
- Drag and drop editor make you easy to create and customise your emails according to your style
- Able to save email that you created as template
- Build-in analytics that provide insights about the emails you sent
- Simplicity of management towards audience and contacts
- Customised opt-in form on your website
There is no free trial on MailChimp because MailChimp offers a free plan. The free plan is extremely good for small businesses because you can send up to 10,000 emails per month and can up to 2000 subscribers. Although, you can’t access to all the features on free plans but you can get most of them. You will have to upgrade to a paid plan if you go over the limits.
Good UI and easy to use
You do not have to have insane amount of techknowledge to master in MailChimp because MailChimp provides the drag and drop editor. It allows you to build campaigns in minutes using the pre-built templates, ready-made segments and also the 1-click automations which will automatically send when triggered by a specific date, event, or contact’s activity.
How to get started with adding contacts to email list?
So you wants to have many contacts in your mailing list but how to get it done? The most simple and direct method is create a sign up form. Sign up form is usually added within your website’s sidebar, on a page on your site, or in the header or footer of your website. It allow users to sign up and become one of the subscribers of yours
Besides that, MailChimp also have the import feature that allows you to add new contacts to MailChimp.
Create a Campaign
Campaign is also known as the email you send to your subscribers. Before you create a campaign, you can choose who and which audience or by segment and tag to send the email. It also allows you to write your own subject line and where this email from so that when the audience received the email, they will know it is from trusty source and not a spam mail.
Besides that, you can schedule each campaign to send at a specific time or same day each week so it’s best to stay consistent to update your audience. MailChimp also allows you to view report about how many clicked and opened the mail u sent out.
Segment your subscribers using MailChimp
Why do you need to segment your subscribers? Is it really that important and needed to segment your subscribers? The answer is yes, because when you segment your subscribers, the campaigns u sent will be more targeted to your audience. You will get better open rates, revenue and more customers because you send the campaign according to the audience’s preferences, interests and location.
Let’s say that a business send a campaign to invite customers to an event without segmentation. The campaign will be sent to all the subscribers all over the world and how would you feel when you received an email invitation that happen on the other side of the world? It will definitely decrease the customers and potential customers’ satisfaction.
Are you ready to grow your email list?
Overall MailChimp can bring many benefits to your business and the platform is pretty easy to use too. It provides plenty of useful features to help users to design beautiful campaigns with ease and swiftly. If you have any questions feel free to contact us at 04 – 608 3073, or even visit our website and facebook page for more information.