How Remarketing Works To Increase Sales
So, what exactly is remarketing? If you want your digital marketing to provide good results, you would want to be able to provide a second chance to revisit or offer the chances to visitors for them to become customers. The second chance of opportunity is also known as remarketing.
Basically it is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. These visitors will then see the relevant ads when they are browsing the web, Facebook, or watching Youtube videos. So that you can attract visitors to come back for more.
How does It work?
If you agreed to it. That means you are giving permission and allowing the company to remarket to you, allow them to add you to their remarketing list and create personalized ads to you.
If you already have a Google AdWords account and already advertise on Google. It is actually really simple! All you need to do is add a piece of Google remarketing code, also known as a pixel, to your website so that visitors can get added to your remarketing audiences through browser cookies. If you still have no idea how to start, here are a few simple steps to follow:
- Create a remarketing list. These lists are configured according to your goals. You can even segment them depending on which phase in the conversion funnel they are in, such as people who add a certain item to their cart but never purchase it.
- Go to your Google AdWords account and get your remarketing pixel. It is a piece of HTML code that you can insert into the body of all the pages of your website.
- Activate Campaign. Create a new remarketing campaign and target it to one of the lists you have created.
- You are all set and ready to go!
Benefits of Remarketing
Remarketing is a great way to promote your business to peoples that already have somewhat familiar with your company. It is not the end if they don’t convert on their first visit, maybe they want to do more research first, or they still not sure whether the solutions provided by your business are a must for them.
According to 99firms, over 40% of the paid display spend in 2018 was on retargeting. On average, only 2% of your website visitors will convert to customers, and remarketing goes after that other 98%. In fact, customers who see retargeted ads are 70% more likely to convert on your website.
Tips to Make Profits from Remarketing
1 ) Personalize your remarketing lists
when you’re setting up your remarketing pixel, make sure you differentiate peoples between different pages. Target peoples with different interests in the purchasing process and offer them maximum personalization often can get the best results out of it.
2 ) Test ads on different platforms
To reach as many customers as possible on the web, test different types of ads for your remarketing campaign in multiples platform so that you can see what work the best for you.
3 ) Invest in the well-performed
If your Google remarketing cost is higher for more than one platform and can’t get enough conversions out of them. Stop investment on multiple platforms, this is why you test ads on different platforms. Only invest in the one that can target the right peoples.
4 ) Don’t forget your most important customers
Of course, getting new customers is always good. But your current customers are the ones most likely to purchase products and services from you, and probably the most loyal one. So don’t forget about your existing customers while getting the new ones.
Remarketing is one of the great ways to bring back lost conversions to your website. That’s why marketers are so obsessed with remarketing. Because it’s one of the cheapest and easiest ways to bring people back to your website. Last but not least, if you are looking to create a website or eCommerce platform but you have no idea how to do, call us at 04 – 608 3073 or visit our website and facebook page for more info!