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Page Speed Optimization: How to increase your page speed loading

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Page Speed Optimization: How to increase your page speed loading

First of All What is Page Speed?

Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the webserver).

Besides that, you can check out how to evaluate your page speed and use Google PageSpeed Insights with our blog. Page speed for your SEO is a relatively important factor, but it is a complicated topic that appears to be very technical.

So, what are the important things you need to know and how do you start improving your page speed?

The important of page load speed

Nowadays a fast load time is important for a website, especially for those popular websites. First of all, google search engine rankings are influenced by the page load time. Google uses a complex algorithm to assess the location of a website, and page speed is one of the parameters that has been analyzed. This means Google is helping shoppers to get online content quicker.

Besides that, the optimization of page load time also has an impact on user experience and satisfaction. The pace at which the order can be completed creates happy clients for the online experience.

Thus this can generate more conversion from interest to sales. In addition to that, a satisfied user will then help giving positive feedback and promote your business, by increasing the visibility and popularity of your business.

In opposite to that, it can also affect the bounce rate of your site. If the page load time is long when users visit your site, there is a higher chance that they will leave after they visited your site and will never come back.

Ways to Improve Your Website Load Time

1# Minimize HTTP requests

Through integrating external files directly inside your HTML pages, and optionally using CSS and JavaScript, you can reduce the number of HTTP requests needed for your website. Each HTTP request requires a trip to a particular server, with indeterminate delays added.

  1. Combine CSS/Javascript files – Try merging your files into one larger file instead of forcing the browser to retrieve several CSS or Javascript files to load.
  2. Reduce the number of images – If you consider some of your pages to be relatively image-heavy, try to remove some, especially if their file sizes are increasing.
  3. Use queries for what’s needed – Only load you find what is needed. This way, you are not pushing the browser to load a number of scripts or photos that are not going to be useful for certain devices or viewports.

2# Browser caching

browser_caching
Source varvy

Caching is so, so important. Definitely do your research and make sure that’s set up properly. Browser caching enables properties to be downloaded into a cache or temporary storage space on your website or on your hard drive. Such files are now stored locally on your device, allowing for speed increases with subsequent page loads.

3# Image Compression

compression

For you to speed up your site today, the simplest and potentially quickest way is to compress those photos. It’s just such an easy thing to do. You have all sorts of online free software available to compress them such as Kraken.io. You can also use free software, Save for Web and compress properly on your computer.

So this is sort of a high-level overview of page speed. There’s a ton more to cover, but that’s all for today. Thanks for reading. If you have any questions related to cloud services, or interested in building a good website. Kindly call us at 04 – 608 3073 or visit our website or Facebook page for more information.

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