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What is SEO in digital marketing?

What is SEO

What is SEO in digital marketing?

In our Website Design page we had mentioned SEO Friendly in it, well what is SEO in digital marketing? SEO stands for “Search Engine Optimization”, it is a technique to gain traffic from organic search in SERPs which is “Search Engine Result Page”. Some of you might still wonder, what actually does SEO do or how does it work? Let’s take an example down here:

I searched “buy tea online” in Google Search

search result eintegrity
Google Search Result Page

When I searched for “buy tea online” Roleaf will appear as the first result in Google’s SERP. This is because Roleaf is a SEO optimized page so that it can stay on the top 1 position in Google’s SERP.

In the past, when people think of SEO, what comes in mind is that 10 blue links in the SERPs. But now, SEO doesn’t mean that. Open up your Google search and search for anything then look below the search bar, there is All, News, Images and etc.

search filter eintegrity
SEO can optimize different filters

As you can see, there are All, News, Images, Videos, Shopping, Maps, Books, Flights, and Finance. SEO doesn’t only optimize for the links, it also optimize for these searching filters.

Importance of SEO

You might be asking, “Is SEO important?”, “Should I implement SEO to ensure my page stays on the top of the search engine?”. The answer to these questions are “Yes, you should do so!”. According to a study of Ignite Visibility that shows Google Click-Through Rates in 2017 By Ranking Position in the Top 10 position, position 1 gets about 20.5% of click rates, while position 2 and position 3 gets 13.32% and 13.14% respectively. As for now it’s already 2020, the click-rate for position 1 might even grow higher in Google’s SERP. Therefore, staying top 1 in SERP’s is very important for your website to gain traffic from searchers. SEO has the ability to aid you in making your website become top 1 in the SERP.

How SEO can help your website

Alright done for the introduction for SEO let’s talk about what SEO can actually do for your website.

1. User-Friendly Website

As I previously mentioned SEO doesn’t only mean optimizing links, it can also optimize to make your website looks more user-friendly. A well-structured and neat website will find more easier to let readers read through with ease. Likewise, highly relevant content will make reader happier because they can find what they are finding in your website. If users are satisfied with the content in your page, the bounce rate of your site will be lower and thus greater page views.

2. Higher Conversion Rate

Nowadays people tends to use smart phones to surf the web. According to a research in 2019, in 2018 there are about 52.2% of all website traffic worldwide was generated through mobile phones. Compared to non-mobile devices, smart phone generates 2.2% more compared to them. Therefore, making a website with is suitable for both mobile and non-mobile devices is very important. SEO optimized website loads faster, easy to read and surf and display in both mobile and non-mobile devices. Users feel more easily to read your website in different kind of devices and are more likely to get hold attention to it. Ultimately increasing the chance of becoming a loyal customer or reader to your website.

3. Build Brand Awareness

Imagine you are searching for something, you go to Google and search for the thing you want. After you hit the enter button there are tons of result coming out in SERP. Mostly you will click the results with remain in the top 3 right? (Not only you, me too) Users will also do so, they tend to look for the top 3 results generated in SERPs, if they did not found what they want in the top 3, they will try to enter different keywords in the search box and search again. If your website can be placed in the top 3 position in SERPs, the chances of your website being click is higher. Even if user did not found what they want from the top 3, if they search again and again with similar keyword and your website comes out again and again in the top 3, your website will somehow gives them a trustworthy feeling so that they will click in your website.

How SEO can help your business

We had just finished how SEO can help your website, let’s get into something that you will concern money.

1. Build Brand Credibility

Brand Credibility is a little bit different from Brand Awareness. Ranking top 1, top 2 or top 3 will give visitors more trust in your company compared to your competitors. If your website is able to display in the top position in SERPs with similar keywords, visitors will likely to click in your page and purchase products from your business.

2. Helps your business to get market share

Being on the top of the search results means your website are likely to be found by internet users. These users are now your leads. Once they had found the products or information they want, they will likely turn into your customer. Ultimately, you gain profits from them.

3. SEO is able to take you ahead in the competition

Once you had implemented SEO in your business, compare yourself with your competitors who doesn’t know about it. They are still struggling in the traditional marketing strategy, finding what their customers’ preferences, what to do to attract more customers, and etc. While they are struggling, you are already earning profits. Now take a look at your business, you are far more ahead than your competitors. Chances of your competitors’ customers turning into yours is very high.

Conclusion

Throughout the whole post what I am going to conclude is that.

  1. SEO stands for “Search Engine Optimization” it increases the chances of a website’s ranking in a higher position through “organic search”.
  2. SEO doesn’t only means to optimize the chances of ranking higher in SERPs. Instead, it also optimize the page to allow readers have a better user-experience.
  3. Yes, SEO is really important to your website if you wanted to raise awareness regarding your website.
  4. SEO can optimize your website to become a user-friendly website, possibility of generating higher conversion rate, build brand awareness. More click-rates means higher chances of getting more profits or sales!

Before I go, I would like to recommend some useful SEO tools if you are going to create a WordPress site.

  • Yoast SEO (One of the best SEO tool in WordPress plugin)
  • The SEO Framework (Considered the best alternative for Yoast SEO)
  • Google Keyword Planner + Google Trends (Allow you to plan keyword for your website)

Alright, guess it’s time to go, thank you very much for spending your time to read this. If you are interested in looking for a professional to create a SEO-Friendly site or looking for a SEO solution. Have a look at our site and facebook or call us at 04 – 608 3073 we provide the most affordable pricing in creating a website or eCommerce platform and SEO solution. Thank you very much!

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