Nowadays, many people tend to run their business digitally. Many of you prefer eCommerce rather than traditional commerce. Yes this is a trend or you can also say it is a good practice to do if you want to raise your brand awareness. Statistics in Statista reveals that in 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars. They even projected that e-retail revenues will grow up to 6.54 trillion US dollars in 2022. As you can see eCommerce is a very profit-earning platform. To conduct eCommerce, you will need a website, so today I will discuss about the Top 5 mistakes you should NOT do to avoid high bounce rate in your website.
1. Slow page loading speed
Nobody likes a slow loading page right? Imagine you are search for a certain product and the page takes time to load. Mostly you will straightaway press the back button and look for other page right? Let me show you an example:
As you can see, the bounce rate increases with 32% if the page load time take up to 3 second. Take note on the difference between 1s – 5s and 1s – 6s, just a difference of 1 second the probability of bounce have 16% in difference. This means that you will lose about 16% of your profits! Therefore, while creating a website, take note on optimizing the page speed. Try to avoid images with big size, if you have images with big size, compress it into a smaller size because it will slow down your website. If you are looking for a professional to create a website for you, visit our site, we provide the most affordable pricing for you!
2. Creating an unattractive landing page
Landing page is the page where your visitors first landed on. It is the first impression that your website will give to them. If it’s unattractive, sorry to say, your visitors will likely to leave once they saw it. Your landing page should be eye catching, it should be able to grab your visitors’ attention on the moment the come in to your website. It should contain information which are relevant to what they are searching for. This way, the chances of them turning into your customer will be higher and thus, more profits!
3. Using HTTP instead of HTTPS
Alright what is HTTP and what is HTTPS? HTTP stands for “HyperText Transfer Protocol” while HTTPS stands for “HyperText Transfer Protocol Secure“. As it sounds, HTTPS provides a more secure data communication. It will be more hard for hackers to hack your visitors’ private information such as credit card details while they are keying in their info. By using HTTPS on your website, visitors will feel more secure if they wanted to purchase your product. As a result, the chances of them becoming your customer is probably higher.
4. Running a website without SEO
SEO which stands for “Search Engine Optimization” is a very useful technology if you want to run a eCommerce website. SEO can help you in ranking better in SERPs “Search Engine Result Page” eg. Google, Bing. SEO also can optimize your page to become a more user-friendly page. Visitors like user-friendly pages, because it is easier for them to skim through and navigate. They will more likely to click-in your page, higher click-rates means higher ranking in SERPs. If you can rank higher in SERPs guess what, your website have a higher brand awareness and able to expose to more potential customers. Ultimately, increasing in revenues!
5. Focus on desktop users instead of focusing on mobile and desktop users
Let’s look at an example first:
Source: BroadBandSearch
As the graph shows, in 2013, mobile generates 16.2% of traffic. But in 2018, it increases dramatically to 52.2%. Currently is 2020, the traffic generated will even go higher that it. Therefore, while creating a website, optimizing for both mobile and non-mobile devices are very important. Keep in mind that, if users view your website with their mobile phones and they found that it’s very hard read your page’s content or navigate. As a result, they will likely leave your page and never come back anymore. You wouldn’t want something like this to happen right? Losing traffic means losing profits, you might even ended up have a bad brand recognition in the market. Hence, do not ever leave out the option to optimize page for mobile, you should optimize for all kind of devices. If you are looking for creating a website which are mobile-friendly, visit our site! We are able to provide you with such service together with an affordable pricing!
Conclusion
Of course there are still more factors that you should avoid to ensure low bounce rate from your website. But for now, let’s stop here as I had pick out the top 5 mistakes you should not do to avoid high bounce rate in your website that are considered quite important. While creating a website you should avoid these factors that I previously mention! Last but not least, if you are looking to create a website or eCommerce platform but you have no idea what to do, visit our Web Design page and facebook for more info or call us at 04 – 608 3073 ! Thank you very much for reading this post.
